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Objective of the event They help companies in extraordinary brand transformation by design. Mr. Manukrishna shared three disruption stories from Landor Fitch. The speaker explained how Disruptive innovation is the process by which a smaller company, usually with fewer resources,…
They help companies in extraordinary brand transformation by design. Mr. Manukrishna shared three disruption stories from Landor Fitch. The speaker explained how Disruptive innovation is the process by which a smaller company, usually with fewer resources, moves upmarket and challenges larger, established businesses.
Event summary Mr. Nair also talked about disrupt innovations by design. He gave us an insight about 3-D homes which were built in less than 24 hours. He also briefed us about the concept of helping a blind man run a 5k and how Unilever came up with the idea of having deodorants for the people with some disabilities. Mr. Manukrishna talked about the three considerations for disruptive innovation:-
1. Disruption is a process
2. To innovate it is important to embrace a beginner‘s mind-set
3. It is important to disrupt responsibly Key takeaways
• To innovate it is important to embrace a beginner‘s mindset.
• Keep exploring the world and opportunities .
• Always look problems as an opportunity.
• Disruption and innovation can happen through any format, medium and experience.
• Burn down every old aspect and try to rebuild it using disruptive ideas
• Have a child like curiosity and be ready to explore different ideas
• View problems as opportunities and start with ―what if and not ―what‘s wrong.
Always remember there is no wright answer. Be okay if you haven‘t found one and trust that you will.