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Latest manufacturing trends and B2B marketing techniques for a sustainable future
Topics Covered in this session:- - Introduction of the world's largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry. - Using IIOT monitoring to reduce carbon footprints to a reasonable level. - How IOT monitoring data also helps in targeted…
Topics Covered in this session:-
- Introduction of the world's largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry.
- Using IIOT monitoring to reduce carbon footprints to a reasonable level.
- How IOT monitoring data also helps in targeted advertising.
- Discussion on the abrasive manufacturing process - From sourcing to service of Saint Gobain subsidiaries such as Grindwell Norton etc.
- Discussion on the competitor landscape and the importance of availability in the market.
- How to deal with the global customers
- Discussion on PULL and PUSH market strategies.
- Push strategy steps such as:-
o Requirement gathering
o Gap analysis
o Demand generation.
- How to focus on reducing Cost per Component.
- Strategies to sustain in the global market as a leading manufacturer.
- Post and Pre-COVID scenarios in manufacturing companies.
- Future of automation in manufacturing industries.
Key Learnings:-
- Technological innovation in manufacturing industry sustainability steps taken.
- B2B marketing strategies in manufacturing sector
